Blas Backyard

Programme overview

Over the past 8 years we have been proud to bring The Backyard at Blas to life.

As a venue it is a space full of positive conversation, learning and support for finalist producers. The Blas Backyard is a dedicated space to meet fellow producers, a place to gain knowledge and find support for your business.

This November we are delivering online sessions open to all Irish food & drink producers

Join fellow producers for a new series of expert-led online workshops created to support Irish food and drink producers. From crafting your story and sharpening your pitch to understanding market insights and mastering social media — these sessions will equip you with the tools and confidence to grow your business.
Open to all Irish food and drink producers.

Each session will be delivered online via Zoom. Once registered you can attend live on the day or if you can’t make it on the day we will share a recording with you.
Please note to receive recordings you must attend at least one session in person.

► Tuesday 18th November @ 9.30am
Insight-Driven Selling: Turning Data into Growth Opportunities with mentor Malachy O’Connor

Data isn’t just numbers—it’s a roadmap for smarter selling. Malachy will show you how to use insights to identify growth opportunities, sharpen your sales approach, and build stronger customer relationships. Learn how to translate information into action, so you can make better decisions and achieve better results.

► Tuesday 18th November @ 11am
Storytelling to selling. Is your message on point to deliver back to your bottom line? With mentor Vivienne Gleeson
The story behind your brand is your strongest sales tool—but only if it’s told with clarity and impact. In this session, learn how to fine-tune your message so it connects emotionally with customers, buyers, and the media—while ultimately delivering back to your bottom line.

► Wednesday 19th November @ 11am
Get Buyer-Ready: A Step-by-Step Guide for Artisan Producers with mentor Cara Murphy
Turning your passion into profit takes more than a great product—it takes preparation, polish, and a buyer-ready mindset. In this session, Cara will guide you through what buyers really look for, from packaging and pricing to presentation and professionalism. Learn how to position your brand for retail success, avoid common pitfalls, and make a confident, lasting impression when opportunity knocks.

► Thursday 20th November @ 9.30am
Crafting Compelling Pitches That Land with mentor Annie Dunne
Whether it’s buyers, investors, or media, your pitch is your passport to new opportunities. This session will show you how to cut through the noise with clear, confident messaging that gets noticed—and remembered. Learn how to articulate your story and your value so your product doesn’t just reach the table, it secures the deal.

► Thursday 20th November @ 11am
Social Media 2025: Content that Clicks! With mentor Sharon Noonan
This punchy, practical masterclass will help you sharpen your social media. Learn how to showcase your brand with impact, craft posts that spark engagement, and turn your platforms into powerful storytelling tools. Whether you’re a seasoned poster or just finding your feet, this session will give you the confidence and clarity to stand out online—right when it matters most.

► Daily habits for a thriving business with mentor Brian McDermott
Success isn’t built on one big moment—it’s shaped by what you do every day. In this energising session, discover the small, consistent actions that build resilience, growth, and sustainability into your business. Walk away with practical steps to keep your focus sharp and your energy balanced.

For Further Details & To Register:

►REGISTER ONLINE HERE

►Irish Food Awards Blas Backyard Website