Masterclass Series 2024 - Leading Creatively
Transformational practices to maximise business potential
Organisations, their business models, markets and the people they serve are constantly in flux. Disruptive innovation is everywhere, change is constant. In this modern-day work environment, originality, ingenuity and creativity are essential to stay current and not lose ground to competitors.
To be truly innovative, we must elicit and seek to understand the perspectives of those impacted by the products, services and policies we develop. Effective design is user-centred, addresses a tangible problem and is rooted in human empathy. If as organisations and individuals, we focus on addressing human needs, through problem identification, insight generation and deferral of judgement, it will dramatically increase the likelihood of viable solutions, meaningful impact and ultimately competitive advantage.
This programme is a deep dive into the power of creative thinking, problem-solving and human-centred design thinking methodology. It explores how our approach to problem-solving can have a significant impact on the proposed solution. It introduces tools and techniques that place human beings at the centre of the process, ensuring that we are solving the right problem for the right audience and not being guided by our own assumptions. With this understanding, leaders can identify what might be affecting a team's successful approach to problem-solving and innovation.
There is a maximum of 20 places.
Masterclasses shall take place primarily online with the final session in-person in Tangent, Trinity College Dublin. Online attendance will be an option for this final session for those with that preference.
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